sara@justsararoberts.com

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Serial Founder. HealthTech Strategist.

Speaker. Human Systems Thinker.

I'm Sara, an award-winning, four-time founder & health strategist who’s spent 15 years turning purpose into performance. After losing my dad to a preventable illness, I dedicated my career to reshaping healthcare into something more ethical, proactive and human.

From bootstrapped start-ups to VC-backed scale-ups, I’ve built ventures that combine commercial rigour with impact, from Healthy Nibbles (£10 M ARR, B Corp, Queen’s Award for Sustainable Development) to Well Purposed, the strategic advisory studio helping Series A+ founders grow with clarity and purpose.

My work now spans keynotes, media commentary, and board-level advisory on the future of health, longevity and leadership.

Serial Founder. HealthTech Strategist. Speaker. Human Systems Thinker.

SARA ROBERTS

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SPEAKING &

MEDIA TOPICS.

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I speak and write on the intersection of innovation, impact, and human performance. My work explores what it really takes to scale purpose-driven companies, the systems, leadership, and mindset required to build ventures that endure.

Whether on stage, in media, or with founders on the journey, my focus is turning complexity into clarity and ideas into action. Typically, I contribute on the following topics:

Scaling with soul: How purpose-driven founders achieve rapid growth without losing alignment or culture.

Founder health as strategy: Why longevity and leadership resilience are the next real competitive advantages.

Ethical innovation: Building HealthTech and longevity ventures that balance data, design, and human outcomes.

Women leading in impact: Lessons from building and backing female-led ventures across markets.

Systems over slogans: The frameworks that turn good intentions into repeatable, high-performance execution.

Recent Events

  • Rich Simple Human

    April 2025

    Delving into the multifaceted challenges faced by founders and entrepreneurs.

    We explore the importance of balancing physical, mental, and emotional health, the necessity of reflection, and the impact of hustle culture on decision-making.

    LISTEN

  • Designing for Culture

    May 2025

    How do cultural values shape the way we design, lead, and care for people?

    We’ll explore how culture influences health, inclusion, and connection in our built environment through the lens of the WELL Standard and its application across Europe, the Middle East, and Africa.

    LISTEN

  • HealthTech Hour

    27th January 2026 1.00PM

    Join me as a guest on HealthTech House - one of the largest HealthTech podcasts in Europe, getting over 300,000 streams a month, 50 countries worldwide, rated 5 star and consistently in the top 100 health/medicine podcasts.

    LISTEN