Podcast · Metabolic Wellbeing without the BS18 September 2026
Entrepreneurs - Value YOUR health First
Listen to Sara’s conversation on putting your health first as an entrepreneur.
Speaker · Author · 4× Founder
Healthcare should keep people well.
I’m Sara Roberts - a serial founder and HealthTech strategist building the case for The Prevention Economy: the biggest commercial opportunity in health, and the one most people are missing.
As featured in
- BBC
- Vogue
- The Economist
- Business Insider
- Fitt Insider
- Goals House
4×
Founder, from bootstrapped start-ups to VC-backed scale-ups
15
Years building health ventures across the UK, Europe & Africa
£10M
ARR scaled at Healthy Nibbles, a certified B Corp
Top Voice
LinkedIn · Health, UK
Pricing the Invisible
The
Prevention
Economy
Sara Roberts
The book
The Prevention Economy
Healthcare systems around the world are architected around illness. They respond, treat and manage. What they rarely do is prevent. This book makes the case that this is not just a moral failure - it is a commercial one.
“She does not simply argue that prevention is a good thing. Everyone agrees with that, and agreement has got us nowhere. She goes after the plumbing.”
Be first to read it.
Join the early reader list for The Prevention Economy.
On stage
What Sara speaks about
The most important challenges in HealthTech are not technical. They are about leadership, ethics and commercial architecture.
- 01
The Prevention Economy
Everyone agrees prevention works. Almost nobody is paid for it.
Why the future of health will be decided by who pays, and what that means for founders and investors building what comes next.
- 02
Founder Health as Strategy
The company runs on one person. Who’s checking on her?
Why a founder’s health and resilience belong on the risk register.
- 03
Scaling with Soul
Grow fast. Keep what made it worth building.
How purpose-driven founders achieve rapid growth without losing alignment, culture, or themselves.
Testimonials
From the people in the room.
5/5
Audience feedback
LOOP Summit keynote
“Sara delivered a keynote for our LOOP Summit… Her vulnerability combined with her authentic story inspired the audience and had 5/5 feedback.”
Melis Abacioglu
Chief Growth Officer, Wellbees
LOOP Summit, employee wellbeing conference
“Sara brings clarity, depth, and authenticity to every conversation. She speaks with both heart and insight, weaving together research, storytelling, and real-world application in a way that truly resonates with diverse audiences.”
Lefteris Zacharakis
ESG & Workplace Wellbeing Strategist, IWBI
Designing for Culture webcast
“Sara graciously agreed to appear three times in three years, twice in the classroom in front of 270 students… My students were highly impressed with her accomplishments and her personal stories… She is an excellent motivational speaker.”
Dr David Charles Steinberg
Associate Professor of Contemporary Management Practices
Heriot-Watt University Business Skills course
Why this work
“After losing my father to a preventable illness, I built a career around a single conviction: healthcare should be proactive, ethical, and designed around keeping people well.”
Read Sara’s storyRecent appearances
Listen in
Podcast · UK Health Radio5 February 2026
HealthTech Hour
A guest on one of Europe’s largest HealthTech podcasts - 300,000+ monthly streams across 50 countries.
Webcast · WELLMay 2025
Designing for Culture
How cultural values shape the way we design, lead and care for people - through the lens of the WELL Standard across Europe, the Middle East and Africa.
PodcastApril 2025
Rich Simple Human
The multifaceted challenges founders face: balancing physical, mental and emotional health, the necessity of reflection, and hustle culture’s impact on decisions.