sara@justsararoberts.com
Serial Founder. HealthTech Strategist. Speaker & Author.
Building the case for The Prevention Economy.
Serial Founder. HealthTech Strategist. Speaker & Author. Building the case for The Prevention Economy.
SARA ROBERTS
After losing my father to a preventable illness, I built a career around a single conviction: healthcare should be proactive, ethical, and designed around keeping people well, not managing them when they're not.
That conviction has driven 15 years of building. From bootstrapped start-ups to VC-backed scale-ups, I've founded ventures that combine commercial rigour with genuine impact, including Healthy Nibbles, which scaled to £10M ARR, earned B Corp certification, and won the Queen's Award for Sustainable Development.
Today I work at the intersection of health, longevity, and leadership, advising founders through Well Purposed, writing about the future of prevention-first health in my forthcoming book The Prevention Economy, and speaking to audiences who believe the current healthcare model needs rebuilding, not reforming.
SPEAKING &
MEDIA TOPICS.
I speak and write on the commercial, strategic, and human dimensions of building health ventures that last. My talks draw on 15 years of operational experience across the UK, Europe, and Africa; and the conviction that the most important challenges in HealthTech are not technical. They are about leadership, ethics, and commercial architecture.
Typically, I contribute on the following topics:
The Prevention Economy: Why the future of health is commercial, not clinical, and what that means for founders, investors, and policymakers building what comes next.
Founder health as strategy: Why longevity and leadership resilience are material risk factors, not personal preferences.
Scaling with soul: How purpose-driven founders achieve rapid growth without losing alignment, culture, or themselves.
Ethical innovation: Building ventures that balance commercial ambition with data integrity and human outcomes.
Women building in health: Lessons from the frontline of purpose-led venture creation across markets.
The Prevention Economy
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A book about the biggest commercial opportunity in healthcare, and why most people building in health are missing it.
Healthcare systems around the world are architected around illness. They respond, treat, and manage. What they rarely do is prevent.
The Prevention Economy makes the case that this is not just a moral failure, it is a commercial one. The most significant opportunity in health over the next decade is not a new drug, a better diagnostic, or a smarter app. It is a fundamental reorientation of how we design, fund, and scale health ventures around keeping people well.
Drawing on 15 years of building and advising health companies across the UK, Europe, and Africa, and the personal loss that started it all, this book is for the founders, investors, and policymakers who know the current model is broken and are ready to build the alternative.
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Founders building in HealthTech, longevity, femtech, mental health, or prevention who want a clearer commercial framework for the work they are already doing.
Investors looking for a sharper lens on where durable value in health is actually being created.
Policymakers and system leaders who suspect that the answer to the health crisis is not more of the same.
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The Prevention Economy is currently in final review ahead of literary agent submission.
If the ideas above resonate, I would love to keep you close as the book moves toward publication, early extracts, the thinking behind it, and first access when it launches.
Recent Events
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Rich Simple Human
April 2025
Delving into the multifaceted challenges faced by founders and entrepreneurs.
We explore the importance of balancing physical, mental, and emotional health, the necessity of reflection, and the impact of hustle culture on decision-making.
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Designing for Culture
May 2025
How do cultural values shape the way we design, lead, and care for people?
We’ll explore how culture influences health, inclusion, and connection in our built environment through the lens of the WELL Standard and its application across Europe, the Middle East, and Africa.
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HealthTech Hour
27th January 2026 1.00PM
Join me as a guest on HealthTech House - one of the largest HealthTech podcasts in Europe, getting over 300,000 streams a month, 50 countries worldwide, rated 5 star and consistently in the top 100 health/medicine podcasts.