About Sara
Serial founder. HealthTech strategist. Speaker & author.
Today I work at the intersection of prevention, personalised health, healthy ageing and leadership. My work is driven by one idea - that the most important opportunity in health is keeping people well in the first place.
The why
A preventable loss
After losing my father to a preventable illness, I built a career around a single conviction: healthcare should be proactive, ethical, and designed around keeping people well.
The build
15 years, four ventures
From bootstrapped start-ups to VC-backed scale-ups, I’ve founded ventures that combine commercial rigour with genuine impact - across the UK, Europe and Africa.
The proof
Healthy Nibbles
Scaled to £10M ARR, earned B Corp certification, and won the Queen’s Award for Sustainable Development.
Today
Well Purposed & the book
An AI-native operator running a deliberately lean practice: advising founders through Well Purposed, writing The Prevention Economy, and speaking to audiences who believe healthcare needs rebuilding.