Media & Press Kit

Sara Roberts is a four-time founder and commercial strategist who makes the case that keeping people well is the biggest opportunity in health.

Sara Roberts is a four-time founder and the founder of Well Purposed, a commercial strategy practice for funded health, prevention and longevity companies. She built Healthy Nibbles from her kitchen to £10m ARR, B Corp certification and a Queen’s Award. Her book, The Prevention Economy, with a foreword by Lord Bethell, is forthcoming 2027.

Sara Roberts has spent fifteen years building and advising health ventures across the UK, Europe and Africa. After losing her father to a preventable illness, she built her career around one question: who pays to keep people well?

She founded Healthy Nibbles and grew it from her kitchen to £10m ARR. It supplied Transport for London, Vitality and Mercedes AMG Petronas F1, and won B Corp certification and the Queen’s Award for Sustainable Development along the way. Before that she founded Visergy, an innovation agency working across Sub-Saharan Africa and the Gulf.

Today she runs Well Purposed, a commercial strategy practice for funded health, prevention and longevity companies, built on her VITAL Framework©. She is Global Concept Advisor to the International WELL Building Institute, sits on the Henry Royce Institute’s MATcelerate HEALTH Investment Committee, is a non-executive director at Youmi and chairs Cabal Edinburgh, a peer group for founders and chief executives. A LinkedIn Top Voice in health, she is writing The Prevention Economy, with a foreword by Lord Bethell.