A book by Sara Roberts
The Prevention Economy
Pricing the Invisible
A book about the biggest commercial opportunity in healthcare - and why most people building in health are missing it.
Pricing the Invisible
The
Prevention
Economy
Sara Roberts
From the foreword
“She does not simply argue that prevention is a good thing. Everyone agrees with that, and agreement has got us nowhere. She goes after the plumbing.”
“Most books of this kind end with an appeal to political will. This one ends with a list.”
The argument
Not a moral failure. A commercial one.
Healthcare systems around the world are architected around illness. They respond, treat, and manage. What they rarely do is prevent.
The Prevention Economy makes the case that this is not just a moral failure, it is a commercial one. The most significant opportunity in health over the next decade is not a new drug, a better diagnostic, or a smarter app. It is a fundamental reorientation of how we design, fund, and scale health ventures around keeping people well.
Drawing on 15 years of building and advising health companies across the UK, Europe, and Africa - and the personal loss that started it all - this book is for the founders, investors, and policymakers who know the current model is broken and are ready to build the alternative.
Who it’s for
Founders
Building in HealthTech, longevity, femtech, mental health or prevention - and wanting a clearer commercial framework for the work they are already doing.
Investors
Looking for a sharper lens on where durable value in health is actually being created.
Policymakers
System leaders who suspect that the answer to the health crisis is not more of the same.
Early reader list
Be first to read it.
If these ideas resonate, join the list as the book moves toward publication: early extracts, the thinking behind it, and first access when it launches.